Know what every click, call and lead really costs
Aurinto connects your Google Ads spend to the calls, forms and revenue it produces — then puts AI agents to work on bids, budgets and waste. End-to-end analytics, without the spreadsheet glue.
- Bid −15% “hvac repair nyc” — CPA above target 2m
- Budget +$120/day Brand — Search, ROAS 6.2× 18m
- Paused Display — Broad, 0 conv. in 14 days 1h
- Negative added “free course” — 47 wasted clicks 3h
Ad platforms grade their own homework
Google says 40 conversions. The CRM says 12 deals. The phone rang 60 times and nobody knows from where. Meanwhile the budget decisions are due Monday.
Numbers that never match
Every tool counts “conversions” its own way. When the ad platform, analytics and CRM disagree, you optimize toward whichever fiction is loudest.
Calls fall through the cracks
For service businesses the best leads pick up the phone. Without call tracking tied to keywords, half your results are invisible — and get defunded.
Optimization by gut feeling
Budgets move once a week, in a meeting, on instinct. Waste compounds daily. The accounts that win are the ones adjusted every hour — by something that never sleeps.
From first click to closed deal in four steps
Connect
Link Google Ads, drop one first-party tag on your site, plug in your CRM — or use ours. No developers required.
Track
Every click, visit, form and phone call is captured with its campaign, keyword and click ID. Nothing is sampled, nothing is modeled away.
Understand
See true cost per lead and ROAS for every campaign, ad and keyword — with revenue from your pipeline, not platform guesses.
Automate
AI agents act on the truth around the clock: bids, budgets, negatives, pauses. Inside your guardrails, with every action logged.
One platform, five jobs done
Each piece works alone. Together they close the loop between money out and money in.
End-to-End Analytics
Follow every dollar from click to revenue. True CPL and ROAS per campaign, keyword and ad.
Learn moreGoogle Ads Automation
AI agents manage bids, budgets, negatives and pauses 24/7 — explained and reversible.
Learn moreCall Tracking
Every call tied to the exact campaign and keyword that made the phone ring.
Learn moreAI Operators
Inbound leads answered, qualified and booked in seconds — day and night.
Learn moreCRM & Integrations
A lead-centric CRM layer where every contact carries its source, spend and revenue.
Learn moreThe funnel, with dollar signs on every step
Aurinto stitches ad click, site visit, lead and sale into one record. When a deal closes, the revenue flows back to the exact keyword that started it — automatically.
- Click-level attribution with gclid, UTM and referrer capture
- First- and last-touch models, side by side
- Revenue synced from your CRM or entered in one click
An analyst that never leaves the account
Instead of weekly gut-feel adjustments, AI agents watch spend against your true numbers hourly — and act inside limits you set. You stay in charge; they do the grinding.
- Bids and budgets steered by real CPL and ROAS targets
- Search-term hygiene: negatives added before waste compounds
- Full action log — approve, adjust or roll back anything
- Bid −15%CPA 38% over target on “hvac repair nyc”
- Budget +$120/dayBrand search printing ROAS 6.2×
- Negative added“free course” drained 47 clicks this week
- PausedDisplay set: 0 revenue in 14 days
- Report readyMonday summary sent to 3 recipients
The phone is a conversion, too
Aurinto’s built-in call layer assigns tracking numbers dynamically, so every call carries its campaign, keyword and click history. Recordings and outcomes attach straight to the lead.
- Dynamic number insertion on your own domain
- Keyword-level call attribution with duration and outcome
- Call values feed the same ROAS math as form leads
Every lead answered in seconds, not shifts
Speed to lead decides close rates. Aurinto’s AI operators pick up chats and missed calls instantly, qualify against your playbook, book the appointment and hand a clean summary to your team.
- 24/7 first response on chat and missed calls
- Qualification by your rules: service area, budget, urgency
- Transcripts and outcomes logged to analytics automatically
Built like infrastructure, not another dashboard
Own your data
First-party collection on your domain. Export everything, any time. No lock-in by hostage-taking.
Explainable AI
No black boxes: every automated action shows its reasoning, its data and its undo button.
Live in a day
One tag and one connection. Attribution starts on the first pageview after install.
Agency-grade
Multi-account workspaces, client-ready reports and roles for teams that run many books.
Plays well with your stack
Native connections where it matters, webhooks and a clean API everywhere else.
Questions, answered
What exactly does Aurinto track?
Every paid click at the gclid level, every site visit, every form fill and every phone call — stitched into one timeline per lead. Revenue joins the picture from your CRM, from the built-in pipeline, or by manual entry, so reports show real return, not platform-reported conversions.
Do I have to replace my CRM or Google Analytics?
No. Aurinto sits alongside GA4 and your CRM and syncs both ways. If you have no CRM yet, the built-in lead pipeline is enough to run on from day one.
How do the AI agents make decisions?
They read your true cost-per-lead and revenue data — not the ad platform's self-graded numbers — and act inside targets and guardrails you approve. Every bid change, budget shift, pause and negative keyword is logged, explained and reversible with one click.
How long does setup take?
One lightweight tag on your site plus a Google Ads connection. Most teams see their first end-to-end report the same day.
Who owns the tracking data?
You do. Collection is first-party on your own domain, data is encrypted in transit and at rest, and it is never sold or shared. You choose whether Aurinto gets read-only or manage access to your ad accounts.
What does it cost?
Plans start at $99/month and scale with your ad spend, not your seat count. Start with tracking and analytics, switch on automation when you trust the numbers. See the pricing page for details.
See your real numbers this week
A 30-minute walkthrough with your own account data. No pressure, no 47-slide deck — just your spend, your leads and what we’d do about them.
Or write to us: contact@aurinto.com